Why We Love Direct Mail (And You Should, Too!)
There are many ways to a market a business, all of which come with their own appeals and shortcomings. There are traditional media venues that have been around for several decades like TV and radio, that boast a broad reach but suffer from low targetability, trackability and higher costs. Then there are the latest digital media methods that grant many more options to the advertiser in their targeting and tracking capabilities. There are many vehicles to choose from, but they are all outmatched by one particular medium in one particular area. We’re talking of course, about direct mail, the champion of love.
Direct mail is beloved by advertisers and recipients alike, and here we will be listing all of the desirable traits that make it so beloved as a way to market.