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What is a Zip Code Mailing List?
In the mailing industry, zip code mailing lists are referred to as occupant lists, and the terms can be used interchangeably. These lists are used for saturation mailings.
A saturation mailing, often referred to as "saturation direct mail," is a targeted marketing strategy that involves sending direct mail pieces, such as postcards to every residence within a specific geographical area. The idea is to "saturate" the area with your marketing message, reaching as many households as possible.
One of the advantages of saturation mailings is that they typically qualify for some of the lowest bulk mail postage rates available. Due to the high density of mail being sent to a single zip code or carrier route, businesses can substantially reduce their per-piece postage rates.
Speak With A Mailing List Specialist View Other Types of Mailing Lists
When to Use a Zip Code Mailing List
An occupant mailing list is best suited for businesses, practices, or campaigns that offer products or services with wide appeal. Examples include:
Dentists or Healthcare Providers
Nearly every resident is a potential patient for the practice.
Local Restaurants or Grocery Stores
New or existing food establishments looking to draw customers from the surrounding area.
Home Services
Businesses like lawn care, house cleaning, or pest control where nearly every household is a potential customer.
Political Campaigns
When a candidate or issue seeks to reach all voters in a specific area.
Community Events
For fairs, festivals, or other events where the goal is maximum local participation.
Retail Stores
When a store wants to attract as many customers as possible from the local area.
Tip From The Experts:
Take advantage of our bulk mailing services to avoid the complexities of postal regulations and ensure you qualify for discounted bulk postage rates. Better yet, allow us to manage your entire postcard campaign so you can keep your attention where it matters most - on your business.
Need More Specific Demographics?
We offer a comprehensive selection of mailing lists that you can tailor to your target market. With precise audience segmentation, your marketing strategy will reach the people who are most likely to convert.
Consumer Lists
With thousands of available targeting selections and propensities to choose from, our consumer mailing lists allow for hyper-targeting of the best prospects for your business. This ultimately increases the chances of a successful marketing campaign.
Business Lists
By using selections such as SIC code, company size, sales volume, and more, our business mailing lists enable you to reach potential clients, partners, or decision-makers with your marketing message and offers.
Specialty Lists
Specialty mailing lists are highly targeted databases that are ideal for reaching individuals or businesses with specific characteristics or interests. These lists cater to niche markets, such as healthcare professionals, technology enthusiasts, or specific hobbyists.
Complete Your Postcard Campaign
Our comprehensive postcard marketing services are built to streamline your marketing processes and make your campaigns stand out from the crowd.
Custom Postcard Designs - That Get Results
Our postcard design services make it easy to share your marketing message and engage the reader. Whether for an event, a product, or your entire brand, our designers will make postcards that leave a mark.
High Quality Postcard Printing - Vivid and Impressive
We utilize cutting-edge printing technology to guarantee the vivid and polished presentation of your message. Whether your requirements are for a small quantity or a substantial print run, we're equipped to provide you with top-tier printing that leaves a lasting impression.
Bulk Mailing Services That Save You Time & Money
Whether you're reaching out to customers, clients, or new prospects, our team handles the details, including addressing, sorting, and quick delivery. This makes your marketing more efficient, helps you save time and money, and lets you effortlessly connect with more people.
Addressable Geofencing - Maximize Your Results
Elevate the results of your marketing efforts by merging the tried-and-true methodology of postcard marketing with the advanced capabilities of addressable geofencing. By taking this approach, you can direct finely-tuned digital advertisements straight to the people who are receiving your postcards, thereby boosting your response rates and overall ROI.
Complete Campaigns - We Handle Everything For You
By utilizing our postcard marketing campaigns, you can easily attract a continuous flow of new business. These campaigns not only help you save valuable time and money but also generate exceptional results.