Every dentist needs a steady flow of new patients to grow your business, whether you’re just starting out or you’ve been practicing for years. Direct mail marketing has been proven extremely effective at attracting new patients and generating more referrals for dentists all around the country.
What Will Have Them Calling for Appointments?
Larger size postcards – 5.5 x 8.5 or 6 x 11 – are most effective for dentists.
They stand out boldly in the mailbox, with plenty of room to display:
- Smiling images that make people smile back
- Benefits of choosing your practice
- Description of the products and services you offer
- Contact Information
- Locator map
- Your special offer(s)
Combined with the right layout and design, these elements establish you as a highly skilled, personable professional, instilling confidence in potential patients. That ensures the greatest response rate and highest ROI. When you mail once a month to all residents within your service area – or a more narrowly targeted group if you’re a specialist – – your postcard will be right at hand when your prospect is ready to call.
What Clients Said About Their Direct Mail Campaigns
Thomas French, DDS
“In this age of internet advertising, I have found that direct mail with Cactus Mailing is still the best and most cost effective marketing plan I have. The quality of their mailers along with the cost of production is far superior to other direct mail companies I have tried. You can’t go wrong with Cactus Mailing for your marketing needs.”
John McNerney, DDS
“We have found that the Cactus Mailing Company delivers a great mailing brochure. It has terrific aesthetics, it is easy for potential patients to understand the promotions and we are gaining more and more new patients with every mailing. We have used two other companies prior to Cactus Mailing Company and this company has been the best with development and changes too. We highly recommend them!”
Dina Wexler, DDS
“I was pleasantly surprised with the service provided by Cactus Mailing. We had been using another company for years and the price was much higher. With Cactus the quality is excellent and the whole process of direct mailing is made very easy. The response from the mailing has been amazing- people really respond to the postcard design they created for us.”
A. Art Kaslow, DDS
“Cactus Mailing is one of the most professional, yet friendly marketing companies we have ever worked with! They had my drafts ready within 3-4 hours of making small changes….and gave me tips to send the strongest message to our consumer. Within 48 hours of our first mailing, we received 7 phone calls directly to our office!! I can’t believe I found them on the internet! They’re amazing!”
Jurga D. Martini, DMD
“Over the years we have tried direct mailing with different companies. Cactus Mailing turned out the easiest to work with. They have great customer service, their graphic design team is outstanding and they are prompt. The postcards are very good quality, they simply stand out among other mail. Although theoretically it takes a few mailings to see good results, we got our ROI after the first mailing.”
Michael E Hyduk, DMD
“We have used Cactus Mailing to expand the patient base at our dental office. Since the first postcards went out a few weeks ago, we have consistently been receiving several calls a day from new patients who want to be put into our schedule. Just in the past two weeks there have been 17 new patients that have scheduled! I would recommend Cactus Mailing to any dental or medical office that is looking to grow.”