Automobile servicing is as relevant as ever in America with vehicle registration having gradually trended upward over the 2010’s. According to the latest car ownership statistics by Bailey Peterson; as of 2019, more than 91% of U.S. households reported having access to having at least one vehicle. With millions of people in the market for auto service, you likely won’t have to look very far for clientele. Your only challenge is getting the word about your services and why they are the best in your area.
With auto service postcards, you can deliver your marketing message to all households within a set radius of your business. You can target potential customers by age, income level, or whether they live in a household or in an apartment. The direct mailer’s seamless integration into the habit of opening mail gives it a greater likelihood of being noticed by its recipients. Direct mailers are also highly customizable and can be designed to really capture the feel of your brand and services.
Altogether, direct mail campaigns are an incredibly lucrative marketing option for Auto Service Centers. With that said, here are some additional tips to help ensure the success of your campaign:
Highlight Your Specialties
Differentiating your business from others in the industry is critical to any marketing effort. What is it that sets your service center apart from the rest? Perhaps you have superiority in a particular area of service like wheel alignment or brake replacement. Or maybe there are particular car brands you specialize in servicing. Whatever it is that you do best should be prominently displayed on your mail piece.
Include Discount Coupons
Incentivize the trial of your services by including coupons in your direct mailer. Consider offering big discounts on your most popular specialty services. Create these offers with the goal of getting as many new customers through your doors as possible. If your campaign’s respondents are satisfied with the quality of your services, they’ll likely come again. The more generous the offer, the more likely you’ll see a response.
Target New Movers
Mailing lists can also target people who have recently moved in near your auto center. This is a great opportunity to be the first in line for a shot at their business, as they will be needing a new place to get work done on their car. Consider having targeted mailings for recent movers on a regular basis to keep a steady stream of new clients coming in. Don’t forget that a “new neighbor” discount can be an effective motivator.
Time Your Auto Service Postcards with Prime Travel Seasons
Summer vacation and the holidays are the busiest times for travel in the United States. Many will want to have their automobiles serviced before setting out for a camping trip or Thanksgiving weekend at their relative’s home. This is why you should time your mailings to go out a month or so before these prime travel seasons. Doing so will notify potential customers of where they can get their car serviced before their next road trip.
These are just some of the ways you can enhance your direct mail marketing habits to ensure you get the best response possible for your auto service center. Of course, there are many more tricks to the trade that we at Cactus Mailing have acquired over our 20 years of direct mail experience. We’re always happy to help small businesses through every step of the campaign process from list assembly, to design, to printing and mailing.
If you’re interested in putting together a campaign for your auto service center, fill out the form below or give us a call. We’ll help drive in business like you’ve never seen before!