HONE IN ON YOUR TARGET WITH DIRECT MAIL ADVERTISING!
Life is full of moving targets and marketing campaigns are anything but the exception. Media channel selection in particular can be a challenge as you may not yet have an understanding of where and when the best place to reach your audience is. Instead of firing blind, you should consider using direct mail – a marketing tool that can hone in on a wide variety of specific audiences. Here is some detailed information on how direct mail helps you hit your mark.
Lock-On To Your Target Anywhere
As mentioned, one aspect of marketing that can be a challenge for young businesses especially, is finding the optimal time and place to reach your audience. For example, you may have an idea of what TV channels or radio stations your customers tune into, but there’s no guarantee they’ll be paying attention to your ads if you place them there. Retrieving and looking through the mail, however, is a task that requires a person’s active attention as they won’t want to miss anything important. This greatly increases the likelihood of your marketing message getting noticed.
In addition, there are a wide variety of geographic and demographic targeting parameters that can be set for a direct mail campaign. You will be able to send your ad in physical form directly to those who are most likely to purchase from your business. In other words, direct mail is a great method for locking onto your potential clients and getting your message right into their hands.
Use Assets That Will Make an Impact
Once you’ve gotten your direct mailer into the hands of potential customers, you will want to ensure that the postcard’s design entices them to read it through. You can do so by utilizing assets like attractive imagery and headlines that show and tell what the recipient has to gain from your card. For images, focus primarily on showing photos of your products and services so that the reader can tell at a glance what your company is offering.
Another motivating element that can be included on your mailer is a coupon, discount code, or something that will reward your prospect’s attention with value. Utilizing such incentives will also encourage the recipient to interact with your business – taking them a step closer to becoming a full-fledged customer.
Stay Consistent with Multiple Rounds of Mailing
Once you’re on target with your audience, stay in their minds by sending out your postcard multiple times. Multiple mailings mean multiple appearances in front of potential customers, which can be helpful in two ways. The first is that those prospects who may have forgotten or never got around to responding to your first piece will be reminded about your brand. The second is that it will instill the memory of your brand into the recipients over time so that if they encounter a situation where they could use your product or service, they will recall you over your competitors’ brand.
Multiple mailing campaigns require planning and experience to achieve the best result. This is why it is preferable to work with a professional direct mail agency that can guide you in the right direction.