 | Business to Business Marketing with Direct Mail Postcards Postcard Designs for B2B Marketing
Our graphic designers have had great success designing B2B marketing postcards. With B2B marketing, it is extremely important to portray an image reliability as well as promote your product/service offerings. For marketing Business Services, while the jumbo 6x11 postcards look great and really standout, we have had great results with all postcard sizes.
In general you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your products and/or services and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau).
We also strongly recommend offering a discount or some type of special offer. We have found that postcards with offers consistently outperform those that don't have an offer.
Mailing List Selection for Business to Business Marketing
For B2B marketing, we recommend using a business mailing list with geography and SIC code (business type) selection criteria allowing you to target your best prospects.
However, in some cases when your products/services are intended for a more specific audience, we will recommend a premium business list to reach your best prospects. The premium business list allows for additional selections such as Size (# of employees), Sales Volume, Year Started, Minority Owned Indicator, and Headquarter / Branch Indicator.
How Often to Mail Your Postcards
As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Business to Business marketing, we recommend mailing on a monthly basis. By mailing on a monthly basis, it will not only establish strong branding for your company but will ensure your message (postcard) is in front of the prospect at the time they are in need of your products/services.
Have More Questions on B2B Postcard Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your company with postcards. 1-866-443-1442
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