Postcard Designs for Wireless Marketing Our Wireless industry clients have had great success with the postcards we have designed for them. With Wireless Marketing, it is extremely important to portray an image of reliability as well as promote your current wireless product/service offerings. For Wireless stores, while the jumbo 6x11 postcards look great and really standout, we have had great success with all sizes. You want a professional, high quality postcard with high quality imagery. As mentioned above - you want to promote the benefits of your service and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. We found that postcards with special offer/discounts consistently outperform those that don't. This is particularly true in the wireless industry where it is all about the best deals. Mailing List Selections for Wireless Marketing For Wireless Stores we recommend using a resident mailing list (also known as an occupant mailing list). With this list we can mail to all residents in a specific geographical area (around your store). Additionally, by using a resident /occupant list we will be able to get you one of the lowest postage rates available. How Often to Mail As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Wireless Marketing, we recommend a series of three to four mailings focusing on promoting a selection of your newest and hottest products and services. These mailings should be spaced about 2 weeks apart. Have More Questions on Wireless Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Wireless store with postcards.
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