Postcard Designs for Retail Store Marketing Our graphic designers are experts when it comes to designing postcard for Retail Marketing. We typically utilize images of your products and create a postcard that will generate the response you're looking for. For Retail Store marketing, while the jumbo 6x11 postcards look great and really standout, we have had great success with all postcard sizes. In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your products and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. We have found that postcards with offers consistently outperform those that don't have an offer. Mailing List Selection for Retail Marketing For Retail Store Marketing, we typically recommend using a resident mailing list (also known as an occupant mailing list). With this list we can mail to all residents in a specific geographical area. By using a resident/occupant list we will be able to get you one of the lowest postage rates available. However, in some cases when your product(s) are intended for a more specific audience, we will recommend a targeted consumer list to reach your best prospects. How Often to Mail Your Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Retail Marketing, we recommend a series of 2 to 3 mailings featuring a special offer and a selection of your current "hot sellers." Have More Questions on Retail Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Retail Store/Company with postcards.
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