Digital Add-ons for Your Postcard Mailing

Give your audience more opportunities to notice your business with Email Postcard Preview and Addressable Display Ads. Choose either option or combine both in a Multi-Touch Campaign—all coordinated with your postcard mailing by our team.

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✅ All Inclusive Pricing ✅ 500 to 500,000+ Postcards ✅ Nationwide

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24,500+

Businesses Served

58000+

Completed Campaigns

550M+

Postcards Mailed

A+

BBB Rating

600+

Google 5-Star Reviews

Why Reinforce Your Postcard?

Keep your message consistent across the mailbox, inbox, and screen, giving potential customers more opportunities to notice your business and respond.

Reach Your Mailing Audience

Connect with households associated with your mailing list through email and digital advertising.

Make Your Message Familiar

Reinforce the same business, offer, and call to action so each contact builds on the last.

Leave the Coordination to Us

Our team manages the digital creative and scheduling alongside your postcards, giving you one point of contact.

Email Postcard Preview

Give recipients a preview of your postcard in their inbox, with a clickable link to your website. Email Postcard Preview reinforces your offer and provides another way to respond.

Your Postcard, Front and Back

The email features your postcard design, keeping your branding, message, and offer consistent with the printed piece.

A Direct Link to Your Website

Send visitors to your website, appointment page, event registration, or another destination that supports your offer.

Coordinated with Your Mailing

We plan the email around your postcard mailing schedule and provide reporting on sends, opens, and clicks.

Available for eligible residential mailings. Email matching is not available for every mailing address.

Addressable Display Ads

Reinforce your postcard with digital Adressable Display Ads on connected devices associated with households on your mailing list. Keep your business and offer visible as people browse websites and apps.

Your Mailing List is the Audience

We use the residential addresses on your mailing list to build the digital audience, connecting your advertising to the households you want to reach.

Ads That Match Your Postcard

Our design team creates display ads that complement your postcard’s branding and offer, with a link to the page you choose.

Managed Alongside Your Mailing

We coordinate the advertising schedule with your postcards and provide reporting on ad impressions and clicks.

Availability depends on your industry, mailing location, and audience. We’ll confirm eligibility when preparing your quote.

The Multi-Touch Campaign

Digital Add-on FAQs

What is Email Postcard Preview, and where do the email addresses come from?

Email Postcard Preview presents your postcard in an email with a clickable link to your website. Our email provider matches available email addresses to the physical addresses on your mailing list, so you don’t need to supply an email list. Matching is not available for every household.

Will everyone receiving my postcard also receive the email and see the ads?

No. Email delivery depends on available address matches and successful delivery to the inbox. Digital ad reach depends on device matching and opportunities to serve an ad. The add-ons create additional opportunities to reach your mailing audience, but they do not guarantee that every postcard recipient receives an email or sees an ad.

What reporting will I receive for the digital add-ons?

Email Postcard Preview reporting includes emails sent, opens, and clicks. Addressable display ad reporting includes ad impressions and clicks. These figures help show digital activity; they do not, by themselves, establish how many appointments, purchases, or new customers resulted from the campaign.

What is included in the Multi-Touch Campaign?

The Multi-Touch Campaign combines a physical postcard mailing, Email Postcard Preview, and Addressable Display Ads. Your branding and offer remain consistent across the postcard, email, and display ads. Cactus Mailing coordinates the creative, scheduling, and reporting through one team.

How do addressable display ads work with postcard mailing?

Addressable display ads use the residential addresses on your mailing list to build an audience for digital display ads. The ads appear on connected devices associated with those households and reinforce your postcard’s branding and offer. Cactus Mailing coordinates the ad design and scheduling alongside your mailing.

When do the emails and digital ads run?

Cactus Mailing coordinates the email and advertising schedule around your postcard mailing. The timing depends on the selected add-ons and your mailing schedule. We’ll explain the planned timing before launch, including how it fits any event date, promotion, or offer deadline.

Can I purchase digital add-ons without a postcard mailing?

Cactus Mailing offers these digital add-ons alongside its postcard mailings. You can choose Email Postcard Preview, Addressble Display Ads, or both, subject to availability. Eligibility depends on your mailing audience, industry, and location, which we’ll review before preparing your quote.

How much do digital add-ons cost?

Pricing depends on your mailing quantity, selected add-ons, and campaign requirements. Digital add-ons are optional and priced separately from the base postcard mailing, with the selected services shown together in your quote. Most quotes are delivered within a couple of hours during business hours.

Need Guidance or Ready for a Quote?

Call Us Today: 866-443-1442

A quick call is the fastest way to get answers and pricing. We’ll discuss what you need and help you get started—usually in about 10 minutes. No pressure, no obligation.

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