Designs for Exercise and Fitness Postcards We love designing postcards for Fitness and Exercise Marketing - a few bright colorful images of your facility and healthy, fit people and the recipients are soon thinking about getting off the couch and making their fitness goals a reality. For Exercise and Fitness Marketing, while the jumbo 6x11 postcards look great and really standout, we have had great success with all sizes. In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your service/facility and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. We have found that trial memberships or discounted/waived initiation fees work well in getting people to stop procrastinating and respond. Mailing List Selection for Exercise and Fitness Marketing We recommend using a residential mailing list (also called an occupant mailing list) of residents that live near your facility. Additionally, by using an occupant list we will be able to get you one of the lowest postage rates available. How Often to Mail Your Exercise and Fitness Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Exercise and Fitness Marketing, we recommend a series of three to four mailings to start. This will get your enrollment/client list to your desired level. These mailings should be spaced about 2 weeks apart. After these initial mailings we recommend smaller mailing quantities mailed out on a monthly basis - this helps maintain a constant flow of new clients to make up for any lost accounts. Have More Questions on Exercise and Fitness Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your business with Exercise and Fitness postcards.
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