Dental Postcards for Dental Office Marketing We have had great success helping dentists market their practices / offices with dental postcards. Our experience has shown that while 4x6 postcards will work if you are on a budget - the large 5.5x8.5 inch postcards and jumbo 6x11 inch postcards are most effective. These larger postcards standout in the mail box and provide plenty of space to describe the products and services you offer.
In general you want a dental postcard design that promotes the benefits of using your practice. Are you in a convenient location, do you offer extended hours, are you especially good with children - these are all the things that you want to bring to the reader’s attention.
It is also important to instill confidence in the person reading your postcards. This can be done through the use of testimonials and by listing professional organizations you belong to and accreditations you hold on the postcard.
Other important design elements for dental postcards are: high quality images, a call to action or special offer, and prominently displayed contact information.
Mailing List Selections for Dental Marketing
For Dental Practice Marketing, we recommend using an occupant mailing list of residents that live near your practice. If your practice is located in an area of lower income residents or has large pockets of lower income residents we can use an income level selector to ensure your marketing your services to people who can afford them.
Additionally, by using an Occupant list we will be able to get you one of the lowest postage rates available.
How Often to Mail
As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. This is particularly important for Dental Practices as not everyone you mail to will need your services the first time they receive your postcard. For Dental Marketing we recommend mailing to same list of recipients once a month. This will allow your postcard to be in front of the recipient when they need you and will also provide branding for your practice.
Have More Questions on Dental Office Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your practice with dental postcards.
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