Postcard Designs for Landscape and Lawn Care Marketing We love designing postcards for Lawn Care and Landscape Marketing - a few bright colorful images of green well maintained lawns and the recipients are soon thinking about how much better their lawn would look and how much time it would save them if a professional was taking care of it for them. For Lawn Care Companies, we typically recommend 4x6 inch or 5.5x8.5 inch postcards - they provide plenty of space to promote your services and are economically priced. In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your service and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. Mailing List Selections for Lawn Care and Landscape Marketing For Lawn Care Companies, mailing list selection is straight forward - we recommend using a list of single family homeowners. We typically use geographical selections to target the areas you service. If need be we can use home values or income levels to even further narrow down your list. How Often to Mail Your Lawn Care Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Landscape and Lawn Care Marketing, we recommend a series of three to four mailings right at the beginning of the season. These mailings should be spaced about 2 weeks apart. After these initial mailings we recommend smaller mailing quantities throughout the season - mailed out on a monthly basis. This will help maintain a constant flow of new clients to make up for any lost accounts. Have More Questions on Landscape and Lawn Care Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Lawn Care and/or Landscape Company with postcards.
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