Postcard Designs for Marketing Consumer Services You want a professional, high quality postcard with high quality imagery. As mentioned above - you want to promote the benefits of your service and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your products and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. We found that postcards with special offers / discounts consistently outperform those that don't. Mailing List Selections for Financial Services and Mortgage Marketing For Mortgage and Financial Services Marketing, we recommend using a consumer mailing list with age, home ownership, and income selection criteria. However, in some cases when your products/services are intended for a more specific audience, we will recommend adding premium selections in order to target your best prospects. How Often to Mail As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Financial Services and Mortgage Marketing, we recommend a series of three to four mailings focusing on promoting one or two of your products/services. These mailings should be spaced about 2 weeks apart. Have More Questions Financial Services and Mortgage Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your business with Financial Services and Mortgage postcards.
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