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Restaurant Marketing with Direct Mail Postcards
Designs for Restaurant Marketing
We have had great success helping restaurants use postcard marketing to cost effectively generate more business. Our experience has shown that while 4x6 postcards will work if you are on a budget - the large 5.5x8.5 inch postcards and jumbo 6x11 inch postcards are most effective. These larger postcards standout in the mail box and provide plenty of space to describe your offerings and even include a partial or complete menu.
In general, you want a professional looking postcard design that promotes the benefits of your restaurant. Are you in a convenient location, do you offer extended hours, do you offer catering, etc… These are all the things that you want to bring to the reader’s attention. Other important design elements are: high quality images, a call to action or special offer, and prominently displayed contact information. For restaurants, we also recommend including a map to your location on the postcard.
Mailing List Selections for Restaurant Marketing
For restaurants, we recommend using a residential mailing list or occupant mailing list of residents that live near your restaurant. If your restaurant is located in an area of lower income residents or has large pockets of lower income residents, we can use an income level selector to ensure you are marketing your services to people who can afford them.
Additionally, by using an occupant list, we will be able to get you one of the lowest postage rates available.
How Often to Mail Your Restaurant Postcards
As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. This certainly applies to restaurants as not everyone you mail to will be interested in your services the first time they receive your postcard. For Restaurant Marketing we recommend mailing to same list of recipients once every two weeks. This will allow your postcard to be in front of the recipient and your restaurant in the front of their minds the next time they plan a dinner out.
Have More Questions on Restaurant Marketing?
Need More Advice?
Call us and one of our Marketing Consultants will create an affordable and effective plan to market your establishment with Restaurant Postcards.
1-866-443-1442
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