Designs for Pool Marketing Postcards We love designing postcards for Pool Marketing Companies - a few bright colorful images of clean and inviting pools and the recipients are soon thinking about how much more they would enjoy their pool if a professional was taking care of it. For Pool Service Marketing, while the jumbo 6x11 postcards look great and really standout, we have had great success with all sizes. In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your service and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. We have found that discounted repairs or algae clean-up offers work well as this will often attract pool owners who are servicing their own pools (and not doing it very well). Mailing List Selection for Pool Marketing For Pool Service Companies mailing list selection is straight forward - we recommend using a list of homeowners with pools. We typically use geographical selections to target your service areas. How Often to Mail Your Pool Service Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Pool Marketing, we recommend a series of three to four mailings right at the beginning of the pool season. These mailings should be spaced about 2 weeks apart. After these initial mailings we recommend smaller mailing quantities during the swim season mailed out on a monthly basis - this helps maintain a constant flow of new clients to make up for any lost accounts. Have More Questions on Pool Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Pool Service Company with postcards.
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