Postcard Designs for Building and Remodeling Marketing We love designing postcards for Building and Remodeling Contractors - a few bright colorful images showing off the quality of your work gets the recipients dreaming about the possibilities of remodeling their home/property. While we have had great success with all postcard sizes - for Building and Remodeling Contractors, the 5.5x8.5 inch and 6x11 inch postcards are most effective as these are large enough to display multiple images of your products/services In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your service and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. The offer can be in the form of a free consultation or quote. We have found that postcards with offers consistently outperform those that don't have an offer. Mailing List Selection for Building and Remodeling Contractor Marketing For Building and Remodeling Marketing, mailing list selection is straight forward - we recommend using a list of homeowners. We typically use geographical selections to target your service areas and we can even select the list based home value or income to ensure the recipients are able to afford your services. How Often to Mail Your Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Building and Remodeling Marketing, we recommend mailing on a monthly basis. When prospects see your postcards in their mailbox on a consistent basis it lets them know that you are a reliable, stable company that is going to stand behind their work and be there for them when they need you. Have More Questions on Building and Remodeling Contractor Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Building / Remodeling Company with postcards.
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