Postcard Designs for Marketing Apartments We love designing postcards for Apartment Marketing - a few bright colorful images showing off the property and it's amenities quickly gets the recipients dreaming about the possibilities of a new home and lifestyle. While we have had great success with all postcard sizes - for Apartment marketing, the 5.5x8.5 inch and 6x11inch postcards are the most effective as these are large enough to display multiple images of your property and its units. In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your service and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer usually in the form of free or discounted rent. We have found that postcards with offers consistently outperform those that don't have an offer. Mailing List Selection for Apartment Marketing For Apartments, the mailing list selection is straight forward - we recommend using a resident mailing list (also known as an occupant mailing list). With this list we can mail to all residents in a specific geographical area. Additionally, by using a resident / occupant list, we will be able to get you one of the lowest postage rates available. How Often to Mail Your Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Marketing Apartments, we recommend mailing on a monthly basis - this ensures your message (postcard) will be in front of the recipient near the time their current lease expires. Have More Questions on Apartment Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Apartment Complex with postcards.
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