Potential return on investment is an important consideration for every dollar you spend on your business. How can you grow if you don’t focus on making a profit? The services you enlist to help you do that must be worth the money you spend. In the case of postcard marketing services, you should expect to receive extra value beyond what you could provide yourself.
There are different kinds of return you might expect from a business investment. Some are tangible and easy to quantify, some are less obvious and may be harder to calculate.
Sometimes it’s a trade-off between time and money.
We all know time is money, though this is often a double-edged sword for small business owners. On the one hand, with a limited budget it’s easy to tell yourself you can’t afford to hire a direct mailing services when you could do the yourself, or at least in-house. But then reality sets in – there aren’t enough hours in the day to do everything yourself.
So while you’re saving money, your direct mail marketing is suffering from inattention. You can’t build your business without marketing, so saving money turns out to big negative instead of a cost-effective investment in your future.
Let’s turn that around. Choosing to invest in professional postcard marketing services allows you to not only save time but make more money. Now that’s a smart investment, for two reasons:
- Recapture your precious time.
Is it really the best use of your – or your staff’s – time to deal with the mechanics of postcard mailings – the paperwork, addressing and sorting, etc.? Not likely. Every minute you devote to that keeps you away from other work. When you aren’t bogged down with the details of creating and producing your direct mail postcards, you can direct your personal and/or employee efforts toward other aspects of building your business.
Maybe you could even take some time off now and then – that’s a nice return on investment.
- Achieve better results.
Not only does hiring professional postcard marketing services keep your postcard marketing on track, they can help you analyze your campaign performance and refine all the details so you get the best possible response and convert more responses into sales. If you choose the right mailing company, you’ll have a marketing partner by your side who has extensive experience working with businesses like yours.
That means you can take advantage of their knowledge and insight regarding which postcard mailing tactics work best – tactics proven to generate more revenue and a higher return on investment. That’s something you cannot do for yourself – and that’s the added value you get from using mailing services.
How do you know you’re getting a “good” ROI?
In the end, what is most important is tracking your return on investment so you know what you’re actually getting from postcard marketing services. It’s easy enough to compare before-and-after results – how you were doing before you got professional help versus how you’re doing now. You can tabulate raw response – the number of calls or visits generated by each campaign. But it’s revenue that matters. The more income you receive as a result of a given campaign, the higher your profit and the greater your return on investment.
But don’t forget to add in that all-important time factor. What have you been able to do with the time you no longer have to spend on postcard development and mailing? How has that benefited your business?
And there’s one more return you can’t quantify, but it’s priceless – the peace of mind that comes from knowing your postcard campaigns are being expertly executed and managed, ensuring best possible future ROI.