It goes without saying the postcard design is one of the most important components of your direct mail campaign. You have less than 5 seconds to grab their attention, get your message across and offer something that will compel them to respond. So what is needed to accomplish a successful postcard design? For starters an attention grabbing headline that is easy to read, interesting and suggestive of the value to come will engage the recipient. Next you want to list your services and the benefits of using these services (bullet points work well and the recipient will have less to read), and lastly you want to offer something of value and create a sense of urgency for them to respond so they don’t miss out on that value. These elements combined with good images, a call to action, contact information and a polished design layout will produce an effective postcard design.
P.S. Building confidence will increase your response rates. Including testimonials, guarantees or if you belong to any consumer or trade organizations such as the BBB, we recommend you including them on the card as well.
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