SDA Tires Brings in 200 Customers with a Direct Mail Marketing Campaign
South Dade Automotive Inc (SDA) first opened in 1990 and since that time has grown to be the premier tire distributor and exporter in the state of Florida
Gain new business by inviting tire shops, auto repair shops and auto dealers to open house at distribution center to get acquainted with staff and introduce products and services that SDA Tire offers.
For each mailing Cactus Mailing provides a business mailing list of auto repair & tire shops and auto dealers within a 20-30 mile radius of the distribution center (between 1000 and 2500 addresses). Each business is sent a 4×6 size postcard inviting them to an open house. The card includes the who, what, when and where about the open house and also lists the well-known brands of tires they offer.
“Cactus Mailing Company sending postcards for us has been a huge asset in gaining new business and they have helped us reach customers we normally wouldn’t have any contact with. We have gained over 200 new customers and the mailers are still generating revenue. The postcards look so professional and it makes us proud to walk into a customer’s shop and see our postcard pinned up by the shop phone. People hang on to this type of marketing piece – just yesterday we had a new customer show up with the card to open an account. Cactus Mailing Company, without a doubt, has helped us increase our business.”
John “Doc” Pilotte, Director of Marketing