Mama Pita Generates $60,000 in Revenue with a Direct Mail Marketing Campaign
Authentic Fresh mediterranean food, built your way fast casual style!
Mama Pita had been using Cactus Mailing for their direct mail postcard marketing since September 2011. With their first postcard mailing, their net sales went up 15% and stayed up for 6 month. They did a free entree mailer so they introduced themselves to a lot of customers that they retained as regulars. In customers, they were up an average of 35 customers a day constant for 6 months – their customers held onto their direct mailer and still brought the postcards in the restaurant months after the mailing. That’s about 1000 more customers a month that they can attribute to the mailings with Cactus Mailing.
In revenue, it is tough to estimate, as regular customers do not have a life cycle and they also introduce new customers to you. But, Mama Pita can say with confidence, an average of $10,000 a month came in extra for 6 months. That’s a total of about $60,000 in a six month period!
Increase food sales and traffic for the restaurant.
Initial Mailing of 17,500 5.5×8.5 size postcards sent to mailing list of residents closest to the restaurant.
“I had never conducted a direct mail marketing campaign before, so I really wasn’t sure how to go about getting things started. When I contacted Jill at Cactus Mailing Company, I only had a basic idea of what I wanted to do. With her help, the whole process was a lot easier than I thought it would be and my marketing campaign was a success. Cactus Mailing Company saved me about 1,000 dollars per mailing and helped successfully target drops that yielded more than 10% return each.”
Bechara Harfouche, Mama Pita Mediterranean Grill