Smart Marketing from Cactus Mailing Co.
DIRECT MAIL combined with ONLINE MARKETING

What is Smart Marketing?
Our complete direct mail package includes the design, mailing lists, printing, addressing, postage and delivery to the post office. We optimize our postcard campaigns for the highest response rates possible. Smart Marketing is an upgrade that adds targeted Google Display ads to your Direct Mail campaign increasing the number of marketing touches your recipients receive.
How does it work?
- Referencing your postcard design and offers, we will create several sizes of ads so that they will stand out whether they are at the top of the web page, the side or even in the middle of the site.
- Using new geo-fencing technology we will target the devices (phones, tablets, computers) located at the addresses on your mailing list. These custom branded ads will show on major websites like The Weather Channel, ESPN, HGTV, etc.
- When tapped or clicked the ads will take users to the website or webpage of your choice.
- We will run an online campaign for each mail drop you send out. The campaign will start showing ads just as your postcards are hitting mailboxes and will typically run for 3 weeks. At the end of each campaign you will receive an email summarizing its performance.


How does it benefit me?
- By targeting devices at the addresses on your mailing list you are getting the full benefit of multiple touch marketing and the increased response rates that result from it
- Smart Marketing pairs well with any type of mailing - neighborhood mailings, saturation mailings, business to consumer mailings, and business to business mailings
- A Smart Marketing campaign costs only a few cents per card and it typically pays for itself in higher response rates and ROI