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Postcard Marketing: Why Is It Still So Effective?

Postcard marketing is one of the most effective types of marketing in existence. Why is that? Postcards are highly visual, and they arrive right in your prospect’s mailbox.

Visual representations grab a person’s attention, and that allows for immediate recognition. Your marketing message connects with the recipient right away, enticing them to look more closely to learn about your business and your sales offer.

The readership rate of postcards is well above 50%. In fact, a whopping 79% of households that receive advertising postcards do, in fact, read them. And do you have any idea how many households that receive postcard advertising make multiple purchases each year as a result?

Our infographic tells the whole story.

Did you know that direct mail continues to provide a higher return on investment (ROI) than any other marketing medium? That’s pretty impressive. If you aren’t using postcards to market your business, you could be missing out, perhaps in a big way.

You can use postcards alone or in conjunction with a multi-channel campaign. You can use them to generate new business and stay in touch with existing customers to strengthen loyalty and encourage repeat sales. Our infographic spells out the advantages of using postcards as part of your marketing strategy.

Get the facts. And start putting postcard marketing to work to build your business.

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