Direct Mail Success Story
Pennant Publications, Boosts ROI
Direct Mail Solution provided by Cactus Mailing:
Every Spring print 2500 4×6 size postcards and send to mailing list of existing and former customers just as Spring Training starts.
Why this campaign is so successful:
Many businesses focus their direct mail marketing on getting new customers (which is good) but in doing so they neglect a gold mine that exists with their current customers. You should always market to your customer mailing list as they will typically produce a larger response then a list of new leads.