Restaurant owners and chefs always want more patrons, so you can share your culinary talents with more people and grow your business. Direct mail marketing, especially postcards, can be particularly effective to generate a steady flow of new and repeat customers for every type and size restaurant.
What will bring them in the door and calling for reservations?
Larger size postcards – 5.5 x 8.5 or 6 x 11 – are most effective for restaurants, because they stand out best in the mailbox and there’s plenty of room to include:
- Mouthwatering images of your food
- Tantalizing menu highlights
- Details about what makes your restaurant unique
- Your special offer(s)
- Locator map
- Contact information
Combined with the right layout and design, these elements ensure the greatest response rate and highest ROI. Mailing to every household in your area every two weeks ensures your postcard is right at hand the next time your prospect wants to dine out.
What Clients Said About Their Direct Mail Campaigns
Eric Sinclair, Jeff’s Pizza Shop
“We used Cactus Mailing for the first time this spring to get new coupons out and reenergize our customer base. The whole process was made very simple by our Sales Rep and the Art Dept. They easily took the vision that I had and put it on nice glossy card stock in a matter of days. We’ve easily seen a 15% increase in our sales and will continue using Cactus Mailing as our direct mail partner in the future.”
Daniel Weisse, Johnny Rockets
“Cactus Mailing delivers exactly what they state. The response we received was overwhelming from our multiple mailings. From their customer service, to their graphics department on down to the postage & mailing process, we had a seamless experience time after time and continue to use them throughout the year. You will not be disappointed.”
Ed Hebson, Hackney’s Printers’ Row
“At first we were hesitant to use Cactus Mailings because we had always used local direct mail companies here in Chicago. But we just finished out first order with Cactus and were very pleased with the ease of placing the order. Our customers started receiving the mailings exactly when we were told they would, and our January business has been better than ever.”
“I really wasn’t sure how to go about getting things started. When I contacted Cactus Mailing, I only had a basic idea of what I wanted to do. With their help, the whole process was easy and my marketing campaign was a success. Cactus Mailing saved me about 1,000 dollars per mailing and helped successfully target drops that yielded more than 10% return each time.”
Brian Henry, Yawbus Inc.
“Every project with Cactus Mailing has been a great success. I use their mailers to promote Grand Openings and store celebrations and have never been disappointed in the turn out. The staff at Cactus Mailing is attentive to my needs and always reply to my comments and questions in a timely manner. The quality of their work is superior to that of other vendors I have tried and the prices can’t be beat.”
“This has been a great experience from start to finish. My sales rep contacts me promptly whenever I have questions, they have created my direct mailing campaigns quickly, efficiently and professionally each time I have requested one. I can count on them to jump right in and begin my campaign which helps us scheduling for the campaigns as they hit the mailboxes. Overall we are completely satisfied.”
Restaurant Postcard Marketing Pricing
Complete Direct Mail Marketing Packages starting at about $825
Includes everything you need to market your business with postcards:
design, mailing list, printing, addressing, postage and delivery to post office