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Love is in the Air

This February we are looking at different ways to “Have Your Customers Fall In Love With You”. Our Cactus Mailing staff has been researching and preparing to bring you fresh and insightful content. Jill, Cactus Mailing’s Marketing Consultant is talking about Love in the air.

As a business owner, what do you love the most? Your products and services, of course. And what do you want your customers to love? Your products and services! But, how do you do that?

Here’s a few steps to help your customers fall in love with your products or services:

#1 – A Picture is worth a thousand words – Use imagery on your mailers to show off your product. Colorful, beautiful images grab the attention of your customers.

#2 – Give your customer an opportunity to try your product or service – allowing them the chance to fall in love. You can have a free trial of your service or a discount on your product. Make it easy to try.

#3 – Let your customer know how your product or service will make their life easier, more stress-free, more relaxing, more successful, more beautiful. Give them the features of your product/service but more importantly the benefits to using it. Tell them why they will love it.

The best thing about sharing the love – when your customer loves your product/service, not only will they share it with their friends – they will keep coming back for more!! Share the Love

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