Anybody that’s in the direct mail business will tell you the more you mail to the same group of people the higher your response rates will be – which is absolutely true. The question is how often and how many times should you mail to the same group.
A good rule of thumb is to start off with three mailings to the same list, mailing the drops one month apart. You can expect the response rate for each drop to increase as you go. After the 3rd mail out evaluate the results and as long as you have seen a steady or increased response from your campaign continue mailing to the same list. We have customers who have mailed to the same list monthly for up to 18 months and have seen great results.
In addition, writing compelling direct mail copy is one of the most important parts of a direct mail marketing campaign. This is probably self-evident, given that the copy is what the customer is going to read before deciding whether or not they want to purchase your product or service. When you have outstanding copy and you are then connecting with your target audience multiple times, you will see great results, just like our customers have!
If you are looking for a reliable partner for your direct mail campaign, then talk to us today at 1-866-592-0228 or leave us a message.