The word quality says it all. You want potential clients and customers to trust they will get quality work or products when they do business with you. That means your marketing has to project a consistently professional image. Here are some marketing tips for small business that can help you stay focused on quality.
Tip #1: No mistakes.
In an earlier blog post, we talked about the importance of an attractive, tidy exterior in marketing your business. That same concept extends to your marketing materials:
- Business cards
- Social media posts
- Website text
- Blog articles
- Postcard mailers
If any of these contain typos or grammatical errors, that can negate the positive claims you make about your business or your products and services. Blatantly obvious mistakes say you’re a little weak in the attention-to-detail department. Since customers now expect ever-more-personalized service, they will simply cross you off their list.
Using flimsy paper stock or accepting a second-rate print job can have the same effect. Depending on your type of business, informality may be a good thing but don’t be sloppy.
Tip #2: Hire an expert.
Small business owners often try to do everything themselves, usually to save money. When it comes to business-vital marketing, such as graphic design or your website, just say no to templates. Savvy prospects can recognize them, and they will conclude that you apparently care more about “fast and cheap” than investing in a custom presentation. Want to build your brand and generate maximum sales response? Hire an expert.
Tip #3: Invest in call tracking.
If you’re using a marketing technique such as postcard mailers to generate new business, you can easily tell if you’re getting good response. Did you know you can formally track your calls, and even record them? Since your marketing goal is sales, not just calls, you can study phone conversations to learn where you’re losing people rather than converting them.
Using what you learn can help you and your employees interact more successfully with callers. You’ll be able to improve your in-person conversations with customers, clients or patients, too.
Tip #4: Start a blog.
Creating a blog associated with your website is one of the best marketing tips for small business you’ll find. Regularly publishing blog articles improves your online search engine optimization, making it easier for people to find you.
A blog is also an opportunity to demonstrate your expertise in your industry or business niche. That builds your reputation as an information resource and, by extension, builds buyer confidence in the quality of your services or products as well as your advice. You can include link to your blog articles in your social media posts and in email follow-ups you send to customers.
Tip #5: Create a marketing plan, and follow it.
Adopting all these tips will help you demonstrate across-the-board quality. No matter how many marketing tips for small business you use, you’ll get the best results if you start with a marketing plan.
If you’re like most small businesses, you’re not only short on time, you have limited funds to allocate for your marketing. You know it’s important, but you need to get the biggest possible return on your investment. When you take the time to create a marketing plan, you can stay focused. You won’t waste time or money on marketing tips for small business that aren’t right for your business or don’t directly relate to your overall goals.
Don’t make your plan too rigid. Building in some flexibility – say, a little contingency budget – means you can act fast when great marketing ideas come along unannounced.