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Does Size Really Matter?

Our Blog theme for January is “Preparing Your 2014 Direct Mail Campaigns”. Our Cactus Mailing staff has been researching and preparing to bring you fresh and insightful content. Let’s hear from Jill, Cactus Mailing Marketing Consultant.

The big question is…

What is the most effective postcard size?

This is a question I hear all day long. The problem is there isn’t a cut and dry answer. What works best for some situations & businesses may not work as well for others. Even though there isn’t a one size fits all card, here are some benefits and uses for our three most popular size postcards. See what works best for you!

Standard 4”x6” postcard

This is the smallest postcard we offer and while it has limited space for your marketing message there are some great advantages to the 4×6 postcard.

Benefits:

Cost Effective – both in printing and postage. Your postage rate is based on a postcard postage rate as opposed to a letter rate for the larger postcards.
Timing – The 4×6 postcard can be mailed at the Presort First Class postcard rate – which has a faster delivery time than bulk rate at a fraction of the first class full rate.

Best Uses:

Mailing to your existing clients- We’re Moving, Change of Hours, Save The Date, etc…
Special Offers- directed at existing clients– add-on products, etc…
Invitation to a special event
Your direct mail is part of a marketing campaign (mixing with other medias: email, social networking, etc…)

Most Popular 5.5″ x 8.5″ postcard

The 5.5×8.5 postcard is our most popular size. This size grabs the recipient’s attention by standing out in their mailbox – larger than a standard envelope or postcard – so it stands out among their mail. This size card (half of a sheet of paper) gives you plenty of room to convey your marketing message, include offers, images, company logo, call to action and still not be crowded or cluttered.

Benefits:

Be A Stand Out– this piece will stand out in the mailbox.
Plenty of Message Space– this size card gives you plenty of space for your marketing message without being too cluttered.
Large Graphics– you can include larger, colorful graphics that will grab anyone’s attention!
Best Uses:
Mailing to prospective customers
Introduce new products or services
Grand openings, new product lines or events
Multiple offers

Overiszed 6″ x 11″ postcard

The 6×11 postcard gets noticed! If you want to stand out in a crowded mailbox, this is your card. This is a great size card if you want to include a business reply piece that can be torn off and information sent back to you.

Benefits:

Largest Postcard– this is hard to miss when it’s received in the mail – high readership!
Lots of Message Space– this size card gives you plenty of space for your marketing message – including images, multiple offers, call to action, brand highlights, features & benefits and more.
Large Graphics– you can include larger, colorful graphics that grab anyone’s attention!
Best Uses:
Mailing in a market with a lot of competition – such as Dental practices, Restaurants and Landscaping
Mailing to prospective customers
Introduce new products or services
Grand openings, new product lines or events
Multiple offers
So, before you place your order – consider what size card is best for you and your marketing needs. Let Cactus Mailing help you out! Give us a call today (866) 443-1442.
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