Dentistry is a lot more competitive than it was a few years ago. Today, you have to actively market your practice if you want your business to grow and thrive, whether you’re just starting out or you’ve been in practice for years. Postcard marketing is proven to be highly effective across a broad range of business types and sizes.
Done right, postcard marketing is an outstanding way to promote dentists and dental practices. Postcards are ideal for:
- Generating leads.
- Attracting new patients.
- Upselling existing patients.
- Renewing relationships with lapsed patients.
They key is creating postcards people love.
That starts with choosing a direct mail company you’ll love working with.
Consulting a direct mail professional is a smart business move. A company that has extensive experience helping dentists and a solid track record of success can offer you valuable tips and insight. They know how to create postcard marketing that people love, and that will bring you the greatest results.
When you add a full-service direct mail company to your business team, you get turn-key services, tailored for you and handled by experts. They do all the postcard marketing work, while you concentrate on your area of expertise – dentistry.
You’ll get superior printing that reinforces your professionalism, and best-possible postage rates that help achieve a strong ROI. But first they’ll focus on creating a postcard people will love. You’ll get:
Design with instant appeal.
With a choice of postcard sizes, you can choose the one that fits your budget and message. Small 4×6 cards are the lowest cost option, and they produce great results. Larger sizes – either 5.5×8.5 or 6×11 – give you even more room to make your offer or describe your services, and they stand out even more in your prospect’s mailbox.
Custom design shows off what’s unique about your practice. It allows you to capture people’s attention, make your offer and inspire a response – all in the space of a cost-efficient postcard. That starts with an eye-catching headline, but you’ll also want to describe the benefits of choosing your practice – what sets you apart from the competition:
- Your specialized training or certifications.
- Friendly staff.
- Office atmosphere.
- Convenient location.
- Special services.
- Extended hours.
- Insurance or payment plans.
Images that make them smile.
Gorgeous color and happy people give your postcard marketing personal appeal.
Offers that make them smile.
Your offer might be an invitation to your grand opening, big savings on a specific procedure or multiple-choice – two or more offers that appeal to different types of patients.
An easy way to follow up.
They love your offer, now make it easy for them to take the next step by prominently displaying your phone number. If you want them to visit your website, make sure your URL is easy to find. And if you want them to visit your office – and you certainly do want that – make it easy by including a small locator map along with your address.
The easier you make it for people to respond, the more likely they are to follow up.
How often should you mail to keep the love flowing?
It’s recommended that dentists repeat their postcard marketing monthly. Mailing the same card to the same list of people multiple times builds name familiarity for yourself and your practice, and ensures your offer and contact information are literally right in hand when prospects are ready to respond.
Testimonials from dentists all over the country bear that out. They say they see steadily increasing response each time a mailing goes out. Repeated mailings help instill trust and confidence in you and your practice, too.
With the right company behind you, you’ll be able to design and print postcards people love. Your prospects will smile when they see your postcard marketing, and you’ll be smiling when you see the results and the great return on your investment.