Direct Mail Success Story
Dallin Jay Williams, DDS, Boosts Revenue
Direct Mail Solution provided by Cactus Mailing:
Select mailing area of 40k addresses around the practice and divide into 4 groups of 10k. Each quarter select 10k households from the mailing area and send one postcard a month for three consecutive months. Postcard is 5.5×8.5 and was designed by Cactus Mailing’s graphics department. Postcard design includes all elements needed for a successful direct mail campaign – 2 strong offers, expiration date, bullet point of services offered, multiple ways to contact office, website, map of the office and picture of doctor.