Direct Mail Success Story
Alexandria Smiles, return on investment
Direct Mail Solution provided by Cactus Mailing:
30,000 5.5×8.5 dental postcards mailed to households around the office (saturation mailing). 5,000 postcards mailed per month from January to May. We excluded any existing patients from mailing list so the cards only go to potential new patients. Dental postcard design included information about the practice, a $79 new patient special and a guarantee that the visit to his office would be the best dental visit ever..or its FREE! $79 new patient exam was limited to first 23 responders which creates a sense of urgency to respond. Also the regular price of $240 was shown to give the recipient an understanding of the value of the $79 new patient exam.