Postcard mailings are a proven way to increase sales, popular with a diverse range of businesses from dental practices to landscaping services to spas and salons. It’s possible to create postcard mailings on your own, but business owners typically find they get far greater results when they team up with a company that offers professional postcard marketing services.
Working with postcard marketing services right from the start ensures you’ll get expert guidance to fine-tune every detail of your campaigns. Rather than piecing together do-it-yourself design and printing and doing your own prep work, you can save time and assure yourself more strategic and higher quality execution.
Increasing sales with postcard marketing services requires a systematic approach.
Start by researching companies that offer postcard marketing services, in order to select the one that will give you the most comprehensive help. Look for a company that offers one-stop assistance with every detail. Their emphasis should be on customization, because making your business stand out is fundamental to increasing sales. They should also have a strong, successful track record working with businesses like yours.
With a full-service company, the en
tire process will be more efficient, and you’ll only have to deal with one vendor, so your project can be completed faster and more cost-effectively.
Now that you’ve found the right company, commit yourself to taking full advantage of their postcard marketing services.
Discuss your situation with them – your business goals and specific marketing challenges – so they can help you develop a plan of action tailored just for your needs. With a plan in mind, you’re ready to work together on the details:
- Design – they’ll help you select outstanding images, an attention-grabbing headline and the most relevant benefits to mention about your business.
- An offer and call to action that seal the deal and make it easy for people to follow up.
- Mailing list selection to ensure your postcards are delivered to your best prospects.
- Production – high-quality printing and knowledgeable sorting and preparation of your mailing that keep your postage rates as low as possible.
But it shouldn’t stop there.
The best postcard mailing services know that follow-up is essential to increase sales, that regular repetition is just as important for postcard mailings as it is for any other form of advertising. They won’t just sell you a postcard marketing package and disappear, they’ll work with you to ensure your plan identifies an ongoing mailing schedule that keeps you top-of-mind, continuing to build your brand and attract a steady flow of new patients or clients month after month.
They’ll also help you set up an ongoing tracking program, so you can see beyond the basic number of responses you’re getting to compute your ongoing return on investment.
And if your postcards invite prospects to call your office, your postcard marketing pros should offer consulting and training on how to track and evaluate your telephone sales results. Many businesses lose sales because their staff isn’t as adept as they should be in fielding questions and converting prospects. Postcards do their part to increase sales, but you can enjoy superior results with skilled follow-up.
Working with postcard marketing services means you’ll be able to see better response, both right away and long term. That adds up to increased sales and profitability. Instead of spending your limited time trying to become a postcard marketing expert or guessing how you could improve what you’re doing, you’re confident you’re in good hands. You can focus on developing new products or services or simply developing deeper, more meaningful relationships with your clients, customers or patients.