The world moves by so fast – too fast at times. New marketing techniques, modern methods of marketing, and the ever changing interests of the market all affect the decision making process of business owners.
More than ever, businesses need a marketing campaign that will get them through all this muck to achieve their ultimate goals. And this February, what better way to do that than direct mail?
Yes, I heard you the first time. A lot of people think that direct mail is dead and the Internet is the only logical medium these days for good and effective marketing. Well, hundreds of thousands of effective direct mail campaigns beg to differ. There was a time when flowers and postcards goes well perfectly in winning hearts. It still is as effective as it was years ago as long as it is done right. But how do you know if your company needs direct mail?
Tell-tale Signs that Direct Mail is What Your Company Needs
With over 72% of people setting time aside to read their mail, you have more chances of getting seen on direct mail compared to some “modern” (and more expensive) forms of marketing.
It is also the only form of advertising that directly puts the message into the hands of your target audience. But what are the signs that it will work for you and your company?
#1 Do you need new customers?
Getting new leads is nowhere near easy across various marketing campaigns. The good thing about direct mail is that you can easily target new customers based on the information you have on your current customers.
Direct mail is also a cost-effective approach in generating new leads. Not only will direct mail connect you to prospective clients but will also open doors for conversations as well.
#2 Do you want to retain current customers?
In our hunt for the new customers, we tend to forget the ones who have stuck with you and your business from the start. Most of the modern forms of marketing seem to skip this necessity but direct mail never loses focus on your current customers.
Loyalty is the name of the game and direct mail marketing can foster loyalty quite well. If you craft excellent (and extra special) offers for your current customers, direct mail is the best way to deliver it to them.
#3 Do you have a marketing campaign that is not enough?
One of the best things about direct mail is that it can work hand-in-hand with other marketing campaigns on different mediums. Do you have a social media campaign that doesn’t seem to work? Spent thousands of dollars on a website that sees zero traffic?
Direct mail can easily complement these campaigns to further bolster your marketing efforts. It does not get in the way of the other campaigns and it also offers a different view of the brand or business for your customers.
#4 Do you want to go around the usual modern marketing hurdles?
A lot of new businesses nowadays just focus on the more modern marketing methods. This is all good and dandy until they reach a point when they can’t go any further. This, in turn, places them in marketing limbo.
If you want to go around all these hurdles, you should be open to other forms of marketing and direct mail is the best solution for this concern.
Make direct mail marketing work for you! Talk to us today at 1-866-592-0228 or leave us a message.