How We Helped

Goal

Increase enrollment and provide community awareness about our academy.

Direct Mail Solution provided by Cactus Mailing

We designed a vibrant 5.5×8.5 postcard with multiple offers. This card is mailed out 4 times per year to approximately 10k households using a targeted mailing list compiled on geographic proximity to the academy – household demographics like income and age of children in home have also been used.

Results

Cost Per Mailing

$3,000

Revenue

$22k

ROI

700%

“We’ve been working with Cactus Mailing for 4 years now. When we first turned to them back in 2009 we were near bankruptcy. We had 17 children, 1 teacher, and were living in the Motel 6 next door. The direct mail-out was our last option to survive. The flyers that Cactus Mailing helped us create and distribute, alongside the target list, was the key difference of us making it. Without direct mailing from Cactus Mailing, Leapfrog Early Learning Academy would not be here today.”

Jit Vaitha, Chief Executive Officer & Director of Operations