How We Helped

Goal

Consistently generate new patients and increase revenue on a monthly basis.

Direct Mail Solution provided by Cactus Mailing

30,000 5.5×8.5 dental postcards mailed to households around the office (saturation mailing). 5,000 postcards mailed per month from January to May. We excluded any existing patients from mailing list so the cards only go to potential new patients. Dental postcard design included information about the practice, a $79 new patient special and a guarantee that the visit to his office would be the best dental visit ever..or its FREE! $79 new patient exam was limited to first 23 responders which creates a sense of urgency to respond. Also the regular price of $240 was shown to give the recipient an understanding of the value of the $79 new patient exam.

Results

Cost Per Mailing

$9,100

New Patients

56

ROI

400%

“What a great investment the postcard campaigns have been! Cactus Mailing has been great to work with on direct mail campaigns. We are seeing results with their postcards. The marketing pieces are getting to the target audience and we are receiving new patients. Cactus is very affordable and the return on investment has been great!”

Erick Nolting, DDS