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Home » Services » Direct Mailing Lists
Direct Mailing ListsIt’s simple:We know that providing our clients the most accurate and up to date direct mail lists available will result the highest response rates possible. In fact our data sources for our direct mail lists are so good- we guarantee deliverability- ask one of our Reps for details! Listed below are a few of the direct mail lists we offer and the selections available. However, we recommend you call us and one of our Marketing Consultants will help you select the list and criteria that will work best for you.
Don’t see the direct mail list or selections you are looking for? Please call us- this is just a small sampling of the direct mail lists we offer. 1-866-443-1442 Direct Mail Lists 101Choosing the correct direct mail list is critical to the success of a direct mail campaign. Industry experts say that the mailing list accounts for approximately 60% of a mailing's success. The first step in selecting a good direct mail list is to understand mailing list terminology. Here is a list of terminology frequently used in the direct mailing list industry: List Selection - Using criteria such as age, income, homeownership, etc. to create a direct mail list. Counts - This is the number of addresses that fit your selection criteria.Compiled Direct Mail Lists - Any direct mail list created from the compilation of public sources such as phone books, deed information, directories, newspapers and courthouse records. Business mailing lists and residential mailing lists are 2 examples of a compiled direct mail list. Specialty Direct Mail Lists - Through our extensive network of list brokers, we have access to thousands of specialty direct mail lists such as boat owners, medical, schools, new construction, pre-screened credit. We can even get subscriber lists for magazines and membership lists for organizations. Call us and we will help you get a great list of prospects for your mailing. Residential Mailing Lists - A compiled mailing list of consumers. Typical selections for residential mailing lists include geography, income, age, homeowner/renter and children present in household. Business Mailing Lists - A compiled mailing list of businesses. Typical selections for business mailing lists include geography, type of business, revenue and number of employees. Occupant Mailing Lists - These inexpensive direct mail lists are perfect when you want to saturate a market of any size. Occupant lists include all the addresses in a geographic area. The occupant mailing list you order will contain the address, city, state, and ZIP+4 but not the name. The files are addressed to Current Resident. House List - A direct mail list compiled of those who have previously purchased from your own company. This would be your customer base. One Time Use Mailing List - Unless specified otherwise, most direct mail list rentals are for a single use. It is understood that the mailer will not use the names on the direct mail list more than one time without prior approval of the mailing list owner. Sample Mail Piece - Some direct mail list owners require submission of a sample prior to agreeing to rent their mailing list. This is not required for compiled mailing lists but often required for specialty mailing lists. This is typically not required for compiled lists such as business mailing lists and residential mailing lists. List Cleaning - The process of updating direct mail lists by correcting and/or removing a name because it is no longer correct. Merge-Purge - Combining two or more mailing lists while simultaneously eliminating duplicate names. |
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