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Variable Data Printing
Want to Increase Your Response Rates by up to 30%?
Use Variable Data Printing to Personalize Your Postcards.
What is variable data? - It is the process of utilizing mail-merge technology to insert information from your database or mailing list into the content of the postcard.
A typical mass mailing or bulk mailing is known as a "static" mailing. In other words everybody on your mailing list gets exactly the same postcard.
However, with variable data printing technology, it's possible to personalize each postcard for the recipient.
Personalization creates the effect of speaking directly to the person.
Let's face it - wouldn't you prefer to be addressed by your name and not "Dear Sir or Madam"?
If you answered yes you are not alone - studies show that almost 70% of people prefer personalized direct mail over standard "static" direct mail.
Additionally, the study showed that personalization increased response rates by as much as 30%.
Is using variable data to personalize a mailing expensive? - Not really, particularly when you consider the increase in response often more than offsets the additional costs.
Here is our pricing for variable data postcards. Our pricing includes
| Variable Data Postcards |
| Printing and Mailing Services |
| Quantity |
4x6 |
5.5x8.5 |
6x11 |
| 1 to 2,499 |
$166 |
$292 |
$376 |
| 2,500 to 4,999 |
$145 |
$250 |
$320 |
| 5,000 to 9,999 |
$135 |
$229 |
$264 |
| 10,000 to 24,999 |
$114 |
$187 |
$236 |
| 25,000 to 49,999 |
$103 |
$166 |
$208 |
| 50,000 to 99,999 |
$89 |
$148 |
$187 |
| 100,000 plus |
$75 |
$129 |
$166 |
| Pricing is per 1000 pieces - minimum order $325 |
| Pricing Includes: variable data set-up for address block and up to 10 variable fields- printing on 10pt C2S with UV both sides- list procesing & mailing service. Pricing does not include postage. |
If you have questions regarding personalizing postcards with variable data or are interested in adding variable data to your postcard project- please call us 1-866-443-1442.
Our customer service representatives can show you how to increase your response rates by using variable data printing to personalize your postcard marketing efforts.
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