Postcard Marketing for Childcare and Education

Whether you offer childcare, classroom education or other types of lessons, direct mail marketing – especially postcards — can effectively generate a steady flow of new clients or students and grow your business.

What Works Best to Attract New Clientele?

Jumbo postcards – 6 x 11 inches – work particularly well for childcare and education businesses, because they stand out in the mailbox and offer plenty of room for:

  • Cheerful images of children playing or students learning
  • Details about your services or activities
  • Benefits of choosing your facility or school
  • Your special offer(s) – a free session tempts prospects to give you a try before committing
  • Testimonials
  • Business and professional accreditations
  • Locator map
  • Contact information

Combined with the right layout and design, these elements ensure your postcards generate the greatest response rate and highest ROI. Mailing to residents within your service area who have children in your age range ensures your postcard is right at hand when your prospect is ready to call. Start with three or four mailings every two weeks to jump-start enrollment or build your client list, then send smaller monthly mailings for a continuous flow of new business.

What Clients Said About Their Direct Mail Campaigns

  • Mini Sethi, Kumon

    “I was very pleased with the direct mailing campaign I did through Cactus Mailing. For my business, direct mail with postcards has been the most effective marketing method. I reached out to several direct mail companies but I found Cactus Mailing to be the most cost effective and very prompt in their response. I would like to thank Cactus Mailing for their professionalism and prompt service.”

    Taleen Khatchadourian, Sylvan Learning Center

    “Working with Cactus was quite simply… simple. Thank you for making the process of printing and mailing our order convenient, timely and with great quality.”

    Director, Victory Tutoring

    “I am grateful for the courteous and professional manner in which the staff at Cactus Mailing responded to my needs. We put out a direct mailer and the postcards looked great! The print quality was excellent and they even mailed me the left overs. Thank goodness for this all in one service- I didn’t have to worry, they took care of it from start to finish.”

  • Mary Ellen Brown, Healing Arts Connection

    “We have been a regular customer of Cactus Mailing for the last 6 years and consider them an important partner in our business. We just update our mailing list and send the latest schedule of classes to Cactus Mailing and they take care of the rest. We couldn’t be happier with the quality, cost and dependability of their service.”

    Mini Sethi, Kumon

    “I was very pleased with the direct mailing campaign I did through Cactus Mailing. For my business, direct mail with postcards has been the most effective marketing method. I reached out to several direct mail companies but I found Cactus Mailing to be the most cost effective and very prompt in their response. I would like to thank Cactus Mailing for their professionalism and prompt service.”

    Taleen Khatchadourian, Sylvan Learning Center

    “Working with Cactus was quite simply… simple. Thank you for making the process of printing and mailing our order convenient, timely and with great quality.”