Direct Mail Postcards for Restaurants

Postcard Designs for Restaurants

We have had great success helping restaurants use postcard marketing to cost effectively generate more business. Our experience has shown that while 4x6 postcards will work if you are on a budget - the large 5.5x8.5 inch postcards and jumbo 6x11 inch postcards are most effective. These larger postcards standout in the mail box and provide plenty of space to describe your offerings and even include a partial or complete menu.

In general you want a professional looking postcard design that promotes the benefits of your restaurant. Are you in a convenient location, do you offer extended hours, do you offer catering, etc… These are all the things that you want to bring to the reader’s attention.Other important design elements are: high quality images, a call to action or special offer, and prominently displayed contact information. For restaurants we also recommend including a map to your location on the postcard.

Mailing List Selections

For restaurants, we recommend using a residential mailing list or occupant mailing list of residents that live near your restaurant. If your restaurant is located in an area of lower income residents or has large pockets of lower income residents we recommend going with a residential list and using an income level selector to ensure you are marketing your services to people who can afford them.

If your restaurant is located in an area of good income levels you can use an occupant mailing list. With this list you mail to everyone in your area. This works great as this list costs less and we are able to get you a lower postage rate with this list.

How Often to Mail

As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. This certainly applies to restaurants as not everyone you mail to will be interested in your services the first time they receive your postcard. For restaurants we recommend mailing to same list of recipients once every two weeks. This will allow your postcard to be in front of the recipient and your restaurant in the front of their minds the next time they plan a dinner out.

Have More Questions? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your restaurant with postcards. 1-866-443-1442