We love designing postcards for Lawn Care and Landscape Marketing – a few bright colorful images of green well maintained lawns and the recipients are soon thinking about how much better their lawn would look and how much time it would save them if a professional was taking care of it for them. For Lawn Care Companies, we typically recommend 4×6 inch or 5.5×8.5 inch postcards – they provide plenty of space to promote your services and are economically priced.
In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your service and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau).
We also strongly recommend offering a discount or some type of special offer.
For Lawn Care Companies, mailing list selection is straight forward – we recommend using a list of single family homeowners. We typically use geographical selections to target the areas you service. If need be we can use home values or income levels to even further narrow down your list.
As with any postcard marketing campaign – repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Lawn Care and Landscape Marketing, we recommend a series of three to four mailings right at the beginning of the season. These mailings should be spaced about 2 weeks apart. After these initial mailings we recommend smaller mailing quantities throughout the season – mailed out on a monthly basis. This will help maintain a constant flow of new clients to make up for any lost accounts.
Have More Questions on Lawn Care and Landscape Marketing?
Need More Advice?
Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Lawn Care and/or Landscape Company with postcards.
Joe and Cactus Mailing have really helped with the branding and marketing of my business. We have used them for the last 3 years and seen a great return on the mailing. Their graphics design people produced a very catchy and professional post card. A real pleasure to work with.
~ Patrick, GrassMasters, LLC
"Since first using Cactus Mailings in 2010 I have recommended them to a bunch of people on the Lawnsite.com green industry forum I frequent. I myself am a landscaper in Austin, TX. The first company I used was here in Austin and they refused to get me the mailing list I wanted. The second company I tried to use was in Seatlle, WA and after charging my credit card they stopped returning my emails and phone calls and went out of business. I guess I was like Goldilocks and had to try a few places before I came to the one that fit my needs perfectly. I have total confidence in Cactus Mailings and they deliver. When you compare the price and product I think you will find it is not possible to beat their pricing. They can also work with you to produce some great artwork if you need to create your card from scratch. Try them and you will like the results"
~ David Prew, Plantscape Solutions
"CactusMailing was great to work with in designing and mailing out a postcard for my landscaping business. Friendly, knowledgeable staff made the process very easy and I was informed of the exact status of my postcard every step of the way. I have seen a great response from the mailing already and the calls continue to come in! I will definitely use CactusMailing in the future."
~ Brian Daisey, Local Lawn and Garden
From my first contact with the folks at Cactus Mailing, from design, to getting my postcards in the mail was as smooth and effortless. Results were more than what I expected. The best money I've spent on marketing.
~ Jerry Gagel Gagel Lawn & Landscape LLC