Direct Mail Postcards for Chiropractors

Postcard Designs for Chiropractors

Our experience has shown that the smaller 4x6 postcards work best for chiropractors. Here’s why - 4x6 postcards are the most economical size to print and mail. Unlike other industries that are able to get extremely accurate mailing lists of their ideal prospects - it’s hard to get a mailing list of people whose back or neck is bothering them. Since 4x6 postcards cost less to print and mail- you can mail more of them and by mailing more you will typically make up having a less targeted list.

In general you want a postcard design that promotes the benefits of using your practice. In most cases the primary benefit is relief from pain and discomfort. And this relief will lead to a better quality of life. Also, benefits such as a convenient location or extended hours are things that you want to bring to the reader’s attention.

It is also important to instill confidence in the person reading your postcard. This can be done through the use of testimonials and by listing professional organizations you belong to and any accreditations you hold on the postcard.

Other important design elements are: high quality images, a call to action or special offer, and prominently displayed contact information.

Mailing List Selections

For chiropractors we recommend using an occupant list and targeting the residents around your practice. Also by using an occupant we will be able to get you a very low postage rate.

How Often to Mail

As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. This is particularly important for Chiropractors as not everyone you mail to will need your services the first time they receive your postcard. For Chiropractors we recommend mailing to same list of recipients once a month. This will allow your postcard to be in front of the recipient when they need you and will also provide excellent branding for your practice.

Have More Questions? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your chiropractic practice with postcards. 1-866-443-1442