Direct Marketing Mailing Lists

• Geography
• Business Type (SIC Code)
• Size (# of Employees)
• Sales Volume
• Year Started
• Minority Owned Indicator

• Contact Names
• Job Titles

• Age
• Income
• Gender
• Marital Status
• Presence of Children
• Age of Children
• Home Value
• Gender
• Year Home Built
• Length of Residence
• And More...

• Pet Ownership
• Net Worth
• Ethnicity
• Religion
• Mail Order
• Buyer
• Mail Responder
• PC Owner
• Credit card Indicator
• And More...

• Radius
• Dwelling Type
• Median Income of Carrier Route
• Median Home Value of Carrier Route
• Percent of Households with Children
• Select by Drive Time to Your Business!

• Geography

• Gender
• Property Type
• Purchase Amount
• Purchase Date
• Loan Amount
• Lender Name
• LTV
• and more..

• Geography

• Gender
• Property Type
• Purchase Amount
• Purchase Date
• Loan Amount
• Lender Name
• LTV
• and more..

Choosing the correct mailing list is critical to the success of a direct mail campaign. Industry experts say that the mailing list accounts for approximately 60% of a mailing's success. The first step in selecting a good direct mail list is to understand mailing list terminology. Here is a list of terminology frequently used in the mailing list industry:

List Selection - Using criteria such as age, income, homeownership, etc. to create a targeted mailing list.

Counts - This is the number of addresses that fit your selection criteria.

Compiled List - Any direct mail list created from the compilation of public sources such as phone books, deed information, directories, newspapers and courthouse records.

Specialty Mailing List - Through our extensive network of list brokers, we have access to thousands of specialty lists such as boat owners, medical, schools, new construction, pre-screened credit. We can even get subscriber lists for magazines and membership lists for organizations. Call us and we will help you get a great list of prospects for your mailing.

Consumer Mailing List - A compiled mailing list of consumers. Typical selections include geography, income, age, homeowner/renter and children present in household.

Business Mailing List - A compiled mailing list of businesses. Typical selections include geography, type of business, revenue and number of employees.

Occupant Mailing List - These inexpensive lists are perfect when you want to saturate a market of any size. Occupant lists include all the addresses in a geographic area. The occupant mailing list you order will contain the address, city, state, and ZIP+4 but not the name. The files are addressed to Current Resident.

House List - A mailing list compiled of those who have previously purchased from your own company. This would be your customer base.

One Time Use Mailing List - Unless specified otherwise, most mailing list rentals are for a single use. It is understood that the mailer will not use the names on the direct mail list more than one time without prior approval of the mailing list owner.

Sample Mail Piece - Some direct mailing list owners require submission of a sample prior to agreeing to rent their mailing list. This not required for compiled mailing lists but often required for specialty mailing lists.

List Cleaning - The process of updating a mailing list by correcting and/or removing a name because it is no longer correct.

Merge-Purge - Combining two or more mailing lists while simultaneously eliminating duplicate names.