Calculate Your Return on Investment.
The single most important wording in marketing is ROI.
When it comes to marketing with direct mail everyone asks about response rates – But the fact is response rates don’t really matter. Direct Mail is all about your ROI and response rate is just one component in calculating your ROI.
The calculator below allows you to run scenarios and see the potential ROI of direct mail for your business.
Step 1. Select Your Mailing Type
a. Saturation: your target audience is everyone in a geographical area
b. Consumer: your target audience is based on demographics
c. Business: your target audience is other businesses
Step 2. Make Additional Selections Based on Your Business