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Pool Service Postcards: Manage, Mail, Measure, Repeat

Given its highly localized nature, the pool service industry is ideally suited to cashing in on the many benefits offered…

3 Things We Can Learn from Text Message Marketing

As one of the most formidable mobile marketing tactics – one that’s used heavily by companies like Coca-Cola and Target…

Top 10 Ways to Drive Traffic to Your Website

The math is simple: sales can’t happen without converting website browsers into buyers, and conversions can’t happen without attracting those…

Direct Mail and Beyond: 5 Outstanding Brochure Benefits

Direct mail brochures offer a host of marketing benefits that extend well beyond your client’s mailbox. As the most effective…

6 Surprising Direct Mail Super Powers

  The biggest challenge in today’s competitive business landscape is for companies to grab, and hold on to, consumer interest…

Why Your Business Needs to Make Room for Direct Mail

At virtually every level of every industry, there’s evidence to suggest that we’re head-over-heels in love with the digital marketing…

How to Beat the 8-Second Attention Span

It’s a noisy world out there, and today’s technology means that consumers are being exposed to an ever-growing volume of…

Postcard Marketing: The Habit That Pays

There’s a very good reason why postcard marketing and other direct mail based campaigns continue to elicit such a positive…

Is Your Company Taking Advantage of Customer Segmentation?

Most companies understand that targeting a pre-defined audience with their direct mail and other marketing materials is essential for generating…

How to Extend the Life of Your Direct Mail Postcard or Brochure

There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality…