Real Estate Postcard Designs Our graphic designers are experts at designing real estate postcards for agents and agencies. In light of the current housing market conditions, we find that it is important to promote your credentials as well as your track record. Listing recent sells (particularly if you can show how quickly you sold them) is very effective. While we have had great success with all postcard sizes - for Real Estate marketing the most popular sizes are 5.5x8.5 inch and 4x6 inch postcards. In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits and expertise you have to offer and instill confidence by including testimonials and logos of associations you belong to such as the Better Business Bureau or other trade organizations. We also strongly recommend some type of special offer or free consultation/analysis. As a rule we find that postcards with special offers generate more responses than those that don't. Mailing List Selection for Real Estate Marketing For Real Estate postcards we recommend using a resident mailing list (also known as an occupant mailing list). With this list we can mail to all homes in a specific geographical area. Additionally, by using a resident /occupant list we will be able to get you one of the lowest postage rates available. How Often to Mail Your Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Real Estate marketing, we recommend mailing on a monthly basis. Again, in light of the current condition of the housing market, it is extremely important to be consistent with your mailings. Prospects want to be confident that you will be there for them in the long run. Have More Questions on Real Estate Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your business with Real Estate postcards.
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