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Postcard Marketing Resources

 

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Direct Mail Marketing Articles 

 

Professional Postcard Design Services – Well Worth the Investment

There are a lot of articles on the internet that say the mailing list is the single most important factor in successful postcard marketing. This simply is not a true statement. Yes- it is true that mailing to the right people (people who need/want your product and can afford it) is important, but without a well designed postcard you can mail to the right list all day long and they won’t respond.
 

By: Mike Ryan
President- Cactus Mailing Company
 

The Secret to Growing Your Business Fast

What is the easiest, fastest, most affordable way to grow your business with Direct Mail? - Postcard Marketing.

By: Mike Ryan
President- Cactus Mailing Company
 
 

Why is Something So Simple- So Hard to Grasp?

Direct mail marketing provides a higher return on investment (ROI) than any other means of advertising. But, if direct mail works so well - why is it that so many small business owners tell me “I tried direct mail once- it didn’t work!”?

By: Mike Ryan
President- Cactus Mailing Company
 
 

Don’t Let Human Nature Ruin Your Postcard Campaign

For most people, human nature tells them: "Why Do Something Today that I Can Put Off Until Tomorrow?" That bit of human nature is exactly why every postcard marketing effort in every direct mail campaign should always create a sense of urgency and have a call to action.

By: Mike Ryan
President- Cactus Mailing Company
 
 

How to Design a Postcard that Will Get Results

If you were to search the internet you, would probably run into dozens of direct mail and postcard marketing ‘how-to’ guides. Many of these articles talk about how to design an effective marketing postcard.

By: Mike Ryan
President- Cactus Mailing Company
 
 

It’s Not What You Mail – It’s Who You Mail To!

So, you have come up with the picture perfect postcard- literally! The picture that graces the cover is stunning, your text is flawless and your graphic designs are a sure fire way to impact anyone who reads it.

By: Mike Ryan
President- Cactus Mailing Company
 
 

A Question with No Good Answer

“What type of response rate can I expect?” It is the question that we field the most and it is also the question that is the toughest to answer.

By: Mike Ryan
President- Cactus Mailing Company
 
 

Why Marketing Your Business with Postcards Makes Sense

Advertising effectively and cost efficiently is often a mystery to many businesses. There is a multitude of options out there and finding the best method to market your business can often be difficult.

By: Mike Ryan
President- Cactus Mailing Company