Postcard Designs for Salon and Day Spa Marketing We love designing postcards for Day Spa and Salon Marketing - a few bright, colorful images of the relaxing treatments and therapies that you offer and the recipients are soon thinking about how much they would enjoy a day of pampering. Our experience has shown that while 4x6 postcards will work if you are on a budget - the large 5.5x8.5 inch postcards and jumbo 6x11 inch postcards are most effective. These larger postcards standout in the mail box and provide plenty of space to describe the products and services you offer. In general, you want a professional, high quality postcard with high quality imagery and you want to promote the benefits of your service. We also recommend including at least a partial list of your treatments and associated pricing. Also, it is a good idea to offer a discount or some type of special offer as this will often entice someone to try your service even if they are currently frequenting another business. Mailing List Selections for Day Spa and Salon Marketing We recommend using a residential mailing list (also called an occupant mailing list) of residents that live near your facility. Additionally, by using an occupant list we will be able to get you one of the lowest postage rates available. How Often to Mail Your Day Spa and Salon Postcards As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. This is particularly important for Day Spas and Salons. For Salon and day Spa postcard marketing, we recommend mailing to same list of recipients once a month. This will allow your postcard to be in front of the recipient when they are ready for a day of pampering and will also provide excellent branding for your business. Have More Questions about Day Spa and Salon Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your business with Spa / Salon postcards.
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