 | Consumer Services Marketing with Direct Mail Postcards Postcard Designs for Marketing Consumer Services
Our graphic designers are experts when it comes to designing postcards for Consumer Companies. With Consumer Services marketing , it is extremely important to portray an image of reliability as well as promote your service offerings. For marketing Consumer Services, while the jumbo 6x11 postcards look great and really standout, we have had great results with all postcard sizes.
In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your products and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau).
We also strongly recommend offering a discount or some type of special offer. We have found that postcards with offers consistently outperform those that don't have an offer.
Mailing List Selection for Marketing Consumer Services
For Consumer Services marketing, we typically recommend using a resident mailing list (also known as an occupant mailing list). With this list we can mail to all residents in a specific geographical area. Also, by using a resident /occupant list we will be able to get you one of the lowest postage rates available.
However, in some cases when your service(s) are intended for a more specific audience, we will recommend a targeted consumer list to reach your best prospects.
How Often to Mail Your Postcards
As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Consumer Services marketing, we recommend mailing on a monthly basis. By mailing on a monthly basis it will not only establish strong branding for your company but will ensure your message (postcard) is in front of the prospect at the time they are in need of your services.
Have More Questions on Postcard Marketing for Consumer Services? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Consumer Services Company with postcards. 1-866-443-1442
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