Designs for Educational and Childcare Marketing Our graphic designers are experts at designing postcards for Educational and Childcare Businesses. A postcard designed with bright colorful images of children and students having fun and learning is very effective. While the jumbo 6x11 postcards look great and really standout, we have had great success with all sizes. In general, you want a professional, high quality postcard with high quality imagery. You want to promote the benefits of your service/facility and instill confidence by including testimonials and logos of associations you belong to (such as the Better Business Bureau). We also strongly recommend offering a discount or some type of special offer. We have found that a free lesson/session works well as people often want to try your service before making a longer term commitment. As a rule, we find that postcards with special offers/discounts generate more responses than those that don't. Mailing List Selection for Educational and Childcare Marketing For Educational and Childcare businesses, the mailing list selection is straight forward - we recommend using a list of consumers with children in the age range your service is targeting. We typically use geographical selections to target the areas around your business. If need be, we can use home values or income levels to even further narrow down your list. How Often to Mail As with any postcard marketing campaign - repetition (mailing to the same list of recipients multiple times) results in the best response rates. For Educational and Childcare Marketing, we recommend a series of three to four mailings to start. This will get your enrollment/client list to your desired level. These mailings should be spaced about 2 weeks apart. After these initial mailings we recommend smaller mailing quantities mailed out on a monthly basis - this helps maintain a constant flow of new clients/students to make up for any lost accounts. Have More Questions on Educational and Childcare Marketing? Need More Advice? Call us and one of our Marketing Consultants will create an affordable and effective plan to market your Educational or Childcare Business with postcards.
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